Work— Case study
Woodeplex
Company profile for a wooden door workshop.
01The challenge
Woodeplex is a family wooden-door workshop with more than fifteen years of work behind it, selling mostly by word of mouth. Custom doors and frames are visual, trust-based products — but the family's catalog lived in scattered chat photos, and every new prospect had to be sent the same pictures again.
02What I built
A company profile on a custom WordPress theme — no page builder — that treats the catalog as the hero: door and frame collections presented visually, the workshop's story and process up front, and every inquiry path leading to WhatsApp, where the family already talks to buyers and closes its sales.
03The outcome
Woodeplex now has one permanent link for its work. Instead of forwarding photo batches, the family sends a single address that shows the doors properly — and every visit ends one tap away from a WhatsApp conversation.